Loulou Bridesmaids

Award winning creative partnership Christine Wilke and Jane Hancock launched Loulou in 1991 after graduating from the prestigious London College of Fashion. Christine graduated in Design and Jane in Pattern cutting. Loulou began as a bridesmaid label and the company was soon successful because Christine and Jane shared a passion for innovative design.

Loulou quickly became one of the leading Bridesmaids labels. The company won the coveted ‘Best Bridesmaid Design’ award at the British Bridal Awards for four years running. Its dresses appeared on popular television shows including ‘The Clothes Show’ and popular soap operas. Loulou’s profile grew and the company had many stockists across the country.

“Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes and having fun”

Designing is our passion and our inspirations are widespread: the subtle palette of the Impressionists, vintage fashion plates, silver screen movie stars and theatrical design not to mention our mothers who introduced us to the sewing machine. We feel that being bridal wear designers allows us to be more creative and imaginative. We love understated glamour and like nothing more than a well cut dress with clean lines and romantic detailing. For us everything is in the detail. We’re very hands-on with every aspect—design, fit, sales and presentation